A hard-hitting campaign launched on the 22nd Jan 2019 showing gritty and graphic images will expose the serious damage regular sugary drink consumption does to teeth.
Kicking off to the sound of a soft drink can opening, the 'Thirsty' advertisement rolls through a range of young males barrelling the camera before their appearance is shattered as they flash their grotesquely rotten smiles.
The campaign is delivered by the Rethink Sugary Drink initiative, compromising of 19 national, like-minded health and community organisations concerned about the excessive levels of consumption of sugary drinks in Australia.
Males aged 12-24 are the biggest consumers of sugary drinks, with some consuming as much as 1.5 litres of soft drinks, sports drinks or energy drinks a day. Nearly 50% of Australian children have tooth decay, and fizzy drinks are a major contributor of added sugar in their diets.
Water is always the best choice and your teeth will thank you in the long run.
